HUNDREDS OF fans of football and fashion queued outside the Nike’s flagship UK store in Oxford Street in the hope of taking home some of the highly sought after Nigeria World Cup kit today.
It’s likely that many went home empty handed, though, as the home jersey reportedly sold out in minutes.
Online pre-orders for the Nigeria jersey from Nike exceeded 3 million. And it was not long before the online stock released today was snapped up.
The kit has been the subject of a lot of attention ever since it was unveiled in February.
Among those featured in the Super Eagles kit advertising campaign are Nigeria and Arsenal player Alex Iwobi, Leicester’s Wilfried Ndidi, Grace La Doja, Skepta’s manager, WizKid, UK rapper Not3s, Beats 1 presenter Julie Adenuga and photographer Yagazie Emezi.
La Doja said she was “so proud to be part of this campaign”.
ON TREND: The Nigeria World Cup collection created by Nike features a bucket hat (Image: Nike)
Iwobi posted a picture from the campaign on his Instagram account with the caption: “A nation of kings and queens.”
Nike UK have said that there are no current plans to restock the sold out kit.
“All three Nigeria jerseys have now sold out onwww.nike.com. There are no current plans for a restock,” Nike said in response to a fan desperate to get their hands on one of the shirts.
In addition to the home and away kits, the collection included a bucket hat, bumbag, tracksuit and drawstring backpack.
The Nigeria team will play in the kit for the first time in the friendly match against England at Wembley on Saturday June 2.
While the World Cup will be a different story, irrespective of their national allegiance, fans are getting behind Nigeria when it comes to their 2018 collection.