Super producer Masterkraft has revealed why many producers don’t last at the top.
The General Records hit maker has been in music for over half-a-decade, with many hit songs under his belt.
Recently he has signed CDQ, and gone on to make the hit song ‘Indomie’.
The Producer recently had a chat with Pulse TV, where he shared insights on why many producers don’t have an extended shelf life at the top of the industry.
Masterkraft believes some of the fault lies within the copyright laws and enforcement of it within the country.
“The first thing that happens which is rather very emotional for me is that we live in a country where the real talents are really not supported. For example, in copyright law, if the music is 100%, the composition of the music is 50%, and whoever sings or writes on top of it gets 50%.” Masterkraft explained.
“Now imagine if 50% of the income a Wizkid made on (the song) ‘Don’t dull’ had gone to Samklef. Wouldn’t it have been an encouraging situation for Samklef?”
Masterkraft also put the blame on the producers, citing complacency and a refusal to evolve with the global dynamics of sound as a core reason for failure.
“..at a point, if you stop to do research, then you are definitely going down.
Sound changes, every time it changes. I think at a point they did not do their research well, they did not improve on themselves, so definitely they had to go down.”