Uncategorized

Steady rise of music video director Mattmax

The story of Mattmax, a creative music video director who D’banj describes his creativity as “out of this world”, reminds one of two Bible verses “despise not the days of thy little beginning…” and “…whatsoever thy hand finds to do; do it with all your might.”
Born to Christian parents and christened Matthew Abiodun Aina, but later got the name Mattmax from a friend who sees his ideas flowing through his mind as maximum.
The Computer Science graduate of the Yaba College of Technology, Lagos, journeyed into visual effects because of the passion he has for entertainment which was fuelled by the challenge he got from Remi Oni, himself the graphics editor of erstwhile Global Sound which Femi Aderibigbe a.k.a Kwame used to present.

Mattmax said: “Having seen what Remi used to do with visuals, I tried reaching him on phone for over six months. When I eventually got in touch, he asked me to challenge him. I was confused looking at what he had achieved but accepted the challenge and locked myself up for one whole year doing research and read a lot about visual effects and that’s how I got to where I am today.”
Without any formal training, his creativity instantly got him a slot on a Delta State project, which he anchored for close to three years.
He, thereafter, came to Lagos and shot Slim Joe’s ‘Oti Yan Yan’ music video, which enjoyed some airplay, and did a couple of montage including Nigerian Comedy Awards.
He currently has a lot of videos enjoying massive rotations on TV stations to his credit. They include Dbanj’s ‘Don’t Tell Me Nonsense,’ Donna Diva’s ‘Gaga,’ Danny Young’s ‘Omo Lepa,’  Olamide’s ‘Voice of the Street,’ KaySwitch’s ‘For Example,’ Timaya’s ‘Ekolomba,’ Habida’s ‘Light Up,’ Brain’s ‘Watcha U Looking At’ and ‘Lubadi,’ Lace’s ‘Gba Be’ and a host of others.
Coming from a rough background,Mattmax maintains that things can be done differently despite the glaring challenges. “Without forgetting people who constantly look down on us because they feel the top is meant for them alone. The story’s changing now,” he added.
Driven by his passion for what he does, Mattmax aspires to build a film village where anyone can walk in and find any type of set that would suit any kind of production budget; be it high budget, medium budget or low budget. He also added that he looks forward to shooting for the likes of Chris Brown, Rick Ross and a host of others.

About the author

PeterPiper

Leave a Comment